February 06, 2009
Magnus stole the scene on ToyFair
Actually both Sportacus and Magnus attended the Fair. It was difficult to see who was the popular one as both of them created a huge crowd. The purpose of this event was to introduce the new LazyTown products developed by LazyTown’s new master toy licensee, Martin Yaffe. On the LazyTown stand you could see samples of the LazyTown products that Yaffe will manufacture and distribute throughout the world. Some of these products were available to customers in the UK in January and others will be launched in the next few months. The majority of the products were activity toys which will be the main focus of the co-operation.
The press event was a great success with dozens of reporters waiting for Sportacus’s arrival. Sportacus gave them a good show and made them participate as he challanged the media to do the worlds most difficult press-up (see picture).
After the press conference at the Yaffe stand Sportacus walked around the fair getting massive attention from all guests.
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