July 20, 2009
Sales of fruit and vegetables at ASDA increase 28%
ASDA, the UK’s biggest grocer, has healthier customers… thanks to Sportacus. Since signing the deal with LazyTown in April 2009, ASDA has achieved one million more sales than the same time last year or 28%. The groundbreaking deal saw Sportacus in-store promoting ASDA’s Great Stuff fruit and vegetable ranges and this has led to the remarkable spike in sales.
Chief marketing officer, Rick Bendel, in his weekly address to the colleagues of ASDA nationwide, said, “The amazing activity that happened in stores over Easter has already made a huge difference to our mission which is to get one million children up, moving and eating their 5-a-day during 2009. During the Easter promotion we sold 1 million extra Great Stuff fruit bags – that’s 1 million kids who weren’t consuming fruit before are now eating Great Stuff fruit. That was just the beginning! Teaming up with LazyTown and Sportacus is really helping us to help families choose a healthier lifestyle.”
Magnus Scheving, aka Sportacus, launched the initiative with a personal appearance at ASDA’s megastore in Derby. The event, which featured a performance and signing, saw more than 1,000 children turn up at the store and was an overwhelming success. Another appearance at the store’s Wembley branch, where Magnus was filming commercials for ASDA’s own YouTube TV channel (SYME) was also mobbed once local parents discovered their children’s favorite superhero was at their local store!
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