July 22, 2009
LazyTown super strong Down Under
LazyTown is anchored with strong support from both the Australian Broadcasting Company (ABC) and Nickelodeon Australia, with top ratings and long-term deals and support.
This year will be big for LazyTown down under. The LazyTown Live show is debuting in July 2009, managed by Andrew Kay, the top show producer Down Under. The live show has been a massive hit in UK and Latin America attracting over 1 million spectators. This success is sure to continue in Australia as the show is a great fun for the whole family.
DVD sales in Australia have been fantastic. As an industry leader, Roadshow Entertainment is managing the DVD and music catalog and has surpassed the 100,000- unit mark in the first year of release.
“The licensing team managed by, international agent of the year, Wild Pumpkin is growing and there are still some prime opportunities available but may not be for long. Strong acceptance by children, families and teachers in Australia has been the key”, says Dean Koocher Territory Director in Australia. He continues: “For the second year we will be working with over 4,000 schools and spreading good messages about healthy eating along with an active lifestyle.“ The success Down Under is also beginning to spread to New Zealand supported by TV3 and Nickelodeon New Zealand, and global licensing is beginning to assemble the team, which customarily will roll out with a one year lag from the Australian market.
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