July 23, 2009
LazyTown personal care products
With the active lifestyle LazyTown stands for there has been a demand for LazyTown bath and shower products. This is what the owners of the skin and hair care brand Safe Formula recognized and they have started their own production of LazyTown branded toiletry line after acquiring licensee agreement with LazyTown.
Their toiletry line will be available in the UK by this fall and soon after all over the Nordic countries. The LazyTown toiletry line will consist of 5 articles such as Foaming Hand Soap, Shampoo and conditioner (2 in 1), Foaming Bath & Shower Gel and finally Hair Detangle spray.
The product line will first be available in the UK which is the largest toiletry market in the world per capita. “Our mission is to be one of the leading brands with personal care for kids and we realize that we have an excellent opportunity in capitalizing on as strong brand as LazyTown is” Says Haraldur Jóhannsson and Fjóla G. Friðriksdóttir the licensee. “We also see an opportunity in creating an extension of the product line aimed at Hotels where you can get the same products in small bottles to accommodate Hotels with family guests.”
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