September 21, 2009
LazyTown’s All About Health
Health is definitely top of the agenda for LazyTown at this year’s Brand Licensing Show following the successful launch of their retail partnership deal with ASDA in April 2009 that saw sales of fruit & vegetables grow by a record breaking 41%.
August 28, 2009
LazyTown welcomes Adam Selly on board
LazyTown Entertainment has appointed Adam Selly to the position of Head of TV Sales.
August 25, 2009
You will run and jump again
Sportacus (aka Magnus Scheving) made one brave little boy’s day come true when he visited him in hospital.
July 23, 2009
LazyTown Extra on Discovery Kids in South America
LazyTown Extra premiered on BBC last fall with great success, is now traveling the to a new continent, with an old partner Discovery Kids.
July 23, 2009
LazyTown personal care products
With the active lifestyle LazyTown stands for there has been a demand for LazyTown bath and shower products.
July 22, 2009
LazyTown super strong Down Under
LazyTown is anchored with strong support from both the Australian Broadcasting Company (ABC) and Nickelodeon Australia, with top ratings and long-term deals and support.
July 20, 2009
Sales of fruit and vegetables at ASDA increase 28%
ASDA, the UK’s biggest grocer, has healthier customers… thanks to Sportacus. Since signing the deal with LazyTown in April 2009, ASDA has achieved one million more sales than the same time last year or 28%.
July 19, 2009
LazyTown Sports Club launched Summer 2009
LazyTown will launch the LazyTown Sports Club for kids between 3-10 years old in the summer of 2009.
July 18, 2009
A New LazyTown Style Guide
LazyTown Entertainment has launched a brand-new, state-of-the-art style guide to LazyTown’s artwork, for use in products and promotions endorsing the brand.
July 17, 2009
LazyTown Works with Spanish Cancer Association
The partnership will focus on four national campaigns for children on the importance of healthy eating,
July 16, 2009
Magnus Scheving plays in the new Jackie Chan movie “Spy Next Door“
The Spy Next Door is a family comedy about a mild-mannered babysitter (Jackie Chan) who hasto fight off secret agents after one of the kids i n a d v e r t e n t l y downloads a secret code.
June 22, 2009
LazyTown, V-me, Tycoon Entertainment to Bring LazyTown Live! to U.S.
International hit is first-ever live family show to tour U.S.
June 11, 2009
Magnus on BBC World Service
Magnus Scheving was a guest on Peter Day’s Global Business on BBC World Service.
June 10, 2009
Magnus Scheving on a late night Show on RTP in Portugal
Magnus Scheving was recently a guest on RTP’s late night show QUARTO CRESCENTE.
May 18, 2009
Icelandic Eurovision song‘s video „Is it true“ filmed in the LazyTown studios
The video to the Icelandic song „Is it true“ that became the runner up in the Eurovision song contest was filmed in 380 studios (LazyTown‘s studios), one of the biggest green screen studios in the world.
February 06, 2009
Pirate Adventures Premiers
The second LazyTown Live show “The Pirate Adventure” premired last Thursday at the Royal & Derngate in Northampton. After weeks of planning and rehearsing the cast was eager to put the show on the road. In the next 10 months the show will go all around the UK and Ireland.
February 06, 2009
Magnus stole the scene on ToyFair
LazyTown was the crown jewel at the Martin Yaffe stand on UK ToyFair last week. Around 20 reporters, both from the Trade Press and regular newspapers, turned up to see Sportacus’s great show.
January 07, 2009
Run your own business delivering Official LazyTown classes and Parties.
LazyTown and FitKid have joined forces to launch an exciting new franchise business opportunity enabling franchisees to deliver official LazyTown classes and Parties.