LazyTown is a children's entertainment and lifestyle brand with internationally acclaimed TV show, Live Theatre shows, Radio Station, Music, Publishing, DVD, Apparel and more than 6000 SKUs of merchandise.
This puts LazyTown in the same league as the major children's brands of the world. In addition, LazyTown has a unique competitive edge in promoting a healthy lifestyle for kids. From day one, all of LazyTown's entertainment products were carefully designed as a vehicle to carry the core health message that the brand is all about.
The basic idea behind LazyTown was to create a children's brand that has a direct and measurable impact on the health of its target audience. A brand that can justifiably make this claim can offer unique value to its partners.
This health-related value is deeply ingrained in the brand's DNA and is LazyTown's most valuable asset, and the single biggest contributor to LazyTown’s rapidly growing revenue.